A case study on ereputation in Belgium
Meant as a practical guide for lawyers and non-lawyers alike, this website examines communication strategies in relation to a company’s e-reputation or ereputation (e-communication on this website) and the relevant legal framework in Belgium. This website focuses on ‘B2C’ (‘business to consumer’) relationships, though many of the concepts examined can also apply in a ‘B2B’ (‘business to business’) context.
This website was last updated (content-wise) in 2012.
Table of contents:
Part I. Building a company's e-reputation:
- Channels for e-communication
- Relevant legal framework
- Does e-communication count as advertising?
- 'Identifiability' and transparency of e-communication
- E-communication cannot be misleading, aggressive or unfair
- Audio-visual elements in e-communication
- E-communication directed towards minors: rules specifically linked to minors, contract law and minors & limiting access to a website
- Mentioning the competition in e-communication
- Spam and unlawful use of data:
- Tell-a-friend and viral marketing
- Offering rewards or prizes to web users
- Consequences of unlawful e-communication