How to monitor a company’s e-reputation?
Monitoring a company’s e-reputation implies being aware of what goes on online.
How to monitor e-reputation depends naturally on the time and means that a company wishes to invest in such monitoring. It can decide to limit itself to checking the status of its e-reputation once a month through the analysis of the top 5 results of a Google search, just as another could have dedicated staff analysing Google Alerts (e-mails containing new results for specific keywords), messages on the Facebook page of the company, videos referring to the company on YouTube or Tweets mentioning it by name.
In this respect, external monitoring services have been developed, from automatic tools [Note: See e.g. Addict-o-matic, hootsuite, Klout, mentionmapp, Netvibes, Open Status Search, PageKarma, trackur, Tweet Archivist or Youseemii.] to e-reputation agencies, which put in place an e-reputation monitoring strategy for the company.
These services provide easier access to trends on the Internet and allow a company to be promptly notified of any developments affecting its e-reputation, whether in good or in bad.