Part II. Defending e-reputation in compliance with the law
Creating a company’s e-reputation is not enough. One still has to be able to protect it.
Two steps are important in this framework: monitoring the company’s e-reputation and defending it.
Table of contents:
- Monitoring a company's e-reputation
- Right of reply and response strategies
- Are harmful messages unlawful?
- Making harmful messages disappear from the company’s website, a third-party website or search engines, and obtaining the removal of harmful websites or domain names