E-Reputation Law - a case study on e-reputation

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E-Reputation Law

‘Identifiability’ and transparency of e-communication

Article 13 of the AISS lists two principles that apply to any advertising online: the principle of ‘identifiability’ and that of transparency.

According to this article:

In other words, the AISS requires companies to ensure as from the start that each commercial message in the framework of e-communication is identifiable as advertising and that the link with the company is clearly made.